Over 100 in Attendance and 91% of Signups Showed Up — All From One Meta Ads Campaign
Client: Covenant Christian Church Arlington
Campaign Type: Meta Ads | "Check Out Our Church" Ads
When Covenant Christian Church Arlington planned their Dallas Unleashed event—a one-night experience focused on worship and encountering the presence of God—they needed a way to reach new people in the Dallas–Fort Worth area and invite them into something powerful.
That’s when they partnered with Faithworks to run a focused Meta Ads campaign under our “Check Out Our Church” strategy. The goal was clear: drive real people to the event—not just clicks or impressions.
And that’s exactly what happened.
🎯 The Goal
Create awareness and drive sign-ups for a single-night event hosted by Covenant Christian Church, targeting spiritually open individuals in the greater Dallas area. The event was designed to reintroduce the community to the power of God through worship and the ministry of Pastors Aldi & Kadijah Essandjo.
📈 The Campaign
We ran a
30-day Meta Ads campaign leading up to the event, using:
Lead form ads to collect contact info directly within Facebook and Instagram
Text and email follow-ups to keep attendees informed and increase show-up rates
Three ad creatives featuring event branding and messaging that pointed to spiritual transformation and hope
While the church team provided the visual designs for the ads using our brand and layout guidelines, Faithworks crafted the ad copy and messaging strategy, ensuring alignment with best practices and emotional resonance.
Our team also handled all
audience targeting,
ad setup, and
daily performance monitoring to optimize the campaign as it progressed.
📊 Results at a Glance
| Metric | Result |
|---|---|
| Campaign Duration | 30 Days |
| Total Ad Spend | $461.85 |
| Leads Generated | 57 |
| Cost Per Lead (CPL) | $8.10 |
| Click-Through Rate (CTR) | 4.00% |
| Estimated Leads Who Attended | ~52 (91%+ attendance rate) |
| Total Event Attendance | ~110 (including church members) |
🙌 What Happened at the Event
The energy in the room was undeniable. Over 100 people attended, and almost everyone who signed up through the campaign showed up in person.
Attendees filled out connect cards, signed up for the church newsletter, and many expressed interest in joining the church for future gatherings. The event was marked by powerful worship, prayer, and even a testimony that the church is still following up on.
“They loved it, filled out connect cards, want to be a part of what’s next, and signed up for newsletters. Wow!! We can’t thank you all enough!”
— Covenant Christian Church Team
🤝 Ongoing Partnership
Covenant Christian Church has partnered with Faithworks to help promote their ministry, and we’re applying insights from the Dallas Unleashed campaign to build an even greater impact for what’s next.
💡 Key Takeaways
- Even single-night events can generate meaningful results with the right ad strategy.
- A strong follow-up system (text + email) drastically improves attendance.
- Collaborating with the church on visuals while guiding design ensures quality and brand consistency.
- Our
“Check Out Our Church”
ad framework consistently delivers both digital engagement and in-person impact.
Ready to Fill the Room?
If your church is hosting an event and wants to see real people walk through the doors—not just clicks and likes—we’d love to help.
Let’s talk about how Meta Ads can help your next outreach effort.
