Questions Your Church Should Ask About Social Media Management

Social media can help your church reach people you may never see on a Sunday. It can carry the hope of the gospel into busy workdays, school pick-up lines, and late-night scrolling. But if your posts feel random or rushed, it is hard to know whether any of it is really helping people follow Jesus.

This article will show how to slow down and ask better questions. When your church asks the right questions about church social media management, you move from just posting content to building real ministry connections. These questions can guide your staff, volunteers, and anyone you work with to keep your online presence Christ-centered, clear, and purposeful.

Build a Social Media Strategy That Serves Your Mission

Before you think about what to post, pause and ask why you are posting at all. Social media should serve your mission, not distract from it. Every post, story, or reel can connect back to discipleship, outreach, or community-building.

Helpful questions to start with: 

• How does our social media point people toward Jesus, not just toward our events? 

• What next step do we want people to take after seeing a post? 

• How will we support those who respond or ask for help?

As late winter and early spring arrive, many churches are leaning into Lent, Easter prep, and new groups starting up. Your content can walk with people through this season. For example, you might:

• Share weekly reflections to prepare hearts for Lent 

• Post simple prayer prompts for those who are hurting 

• Highlight new small groups or Bible studies that begin after Easter 

Be clear about who you are trying to reach online. Are you speaking to: 

• Current members who need reminders and encouragement? 

• Visitors who are wondering what your church is like? 

• Inactive members who feel distant but still follow quietly? 

• People in your local community who do not know where to start?

When you plan church social media management with these groups in mind, you can shape content that moves each one a little closer to Jesus, one post at a time.

Clarify What “Success” Looks Like for Your Church Online

Many churches measure success by likes and views, only to feel discouraged when the numbers are low. But social media can support ministry in more profound ways. It helps to define success in language that fits your calling.

You might ask: 

• Are more people filling out new visitor cards after finding us online? 

• Are we seeing prayer requests come through direct messages or comments? 

• Are small group sign-ups increasing when we promote them on socials?

Healthy engagement is not just more noise. It is about honest conversations. Decide ahead of time what you want to see: 

• Thoughtful comments, not just emojis 

• Shares from members to their friends 

• Saves of posts that include Scripture or prayer prompts 

• Direct messages asking questions about faith or your church

Then, talk about how your team will respond. Who prays for the requests that come in? Who follows up if someone shares a heavy struggle? Your online presence should be an extension of your pastoral care, not a separate world.

If you work with a social media management partner, ask how they report results. The best reports will not just show graphs; they will help you connect the data back to ministry impact. For example, they might point out which posts led to more plan-a-visit clicks, or which sermon clips kept people watching long enough to really hear the message.

Evaluate Who Is Actually Managing Your Church’s Channels

Many churches rely on a kind volunteer or a busy staff member to handle everything online. That can work for a season, but it is wise to ask what is really happening behind the scenes.

Questions to consider: 

• Is our social media run by a volunteer, staff person, or professional partner? 

• What are the strengths of that setup, and where are the limits? 

• What ministry work is getting pushed aside to keep up with posting?

Church social media management takes real time. Someone has to plan, create, schedule, and respond. If your current person is squeezing it in late at night or between Sunday tasks, your content may feel rushed and inconsistent.

There is also a heart side to this. Whoever manages your channels is shaping how outsiders see your church and, in many ways, how they see Christians. That is a big responsibility.

Some churches find it helpful to work with a Christian-focused agency that understands ministry language, theological sensitivity, and pastoral concerns. That way, you get solid digital best practices without losing the heart of your message or the tone of your community.

Ensure Your Content Reflects Your Theology and Culture

Your social feeds should sound like your church, not like a random brand. That means your tone, theology, and approach to care all need to stay aligned with your convictions.

Create clear guidelines that cover: 

• Tone: warm, gentle, honest, and hopeful 

• Theology: how you talk about salvation, grace, suffering, and sin 

• Prayer: how you invite and respond to prayer requests 

• Care: when an online message needs to move into a private or in-person conversation

Ask how posts get approved. Who checks Scripture references? Who decides how to handle topics like suffering, politics, giving, or counseling? These areas can be sensitive, especially as people scroll through hard news and personal stress.

Plan a healthy mix of content so your feed supports people in different ways: 

• Short sermon clips with clear, simple takeaways 

• Testimonies that point to God’s faithfulness 

• Behind-the-scenes moments that show real ministry life 

• Invitations to upcoming services and special Lent or Easter gatherings 

• Simple questions that prompt reflection and prayer

When your content reflects your authentic church culture, people online can sense it. They are more likely to trust what they see and take a step toward real connection.

Plan for Long-Term Growth Across All Digital Channels

Strong social media does not stand alone. It works best when it connects to your website, email, and in-person experiences. If someone clicks from a post to your site, they should find clear paths, not confusion.

Ask yourselves: 

• Is our website ready for guests who come from social media? 

• Can people quickly see service times and directions? 

• Is there a simple plan-a-visit option and a clear way to give?

Church social media management can also work alongside basic SEO, so people searching online can find you more easily. When someone watches a clip about hope, you want them to see your church again if they search later for help or local churches.

Google Ad Grant management can support this even further by quietly sending more searchers to your site while social media keeps them engaged. The goal is a smooth path: a post catches their eye, your site answers their questions, and your in-person welcome shows them the love of Christ.

Take Your Next Step Toward Stronger Digital Ministry

Once you have asked these questions, it becomes easier to see what needs to change. Maybe your church needs outside support to keep social media consistent, strategic, and Christ-centered. Perhaps you simply need clearer goals and better internal systems.

Choose one short-term goal between now and Easter, such as: 

• Improving weekly engagement with more thoughtful posts 

• Promoting a special sermon series or prayer focus 

• Reaching inactive members with gentle, hopeful content 

As a Christian-focused digital marketing agency, we at Faithworks Marketing care deeply about helping churches grow their reach and impact in a way that honors Jesus. Thoughtful questions, clear goals, and the right support can turn your social media from random posting into a real digital ministry that serves people and points them to Christ.

Reach More People With Intentional Social Media

If you are ready to grow your online ministry and communicate more consistently, our team at Faithworks Marketing is here to help. Whether you need full-service church social media management or strategic support for your existing team, we will build a plan that fits your church. Let us help you share your message with clarity and purpose across every platform. If you are ready to explore next steps, contact us today.