The Top 9 Key Church Social Media Strategies for 2023

As we move into 2023, it’s time to start thinking about your church's social media strategy for the new year.

What worked well for you in 2022? What didn’t? What do you want to change or improve in 2022?

Here are nine key social media strategies for churches to consider in 2023:

1. Increase Your Posting Frequency

If you want to see more engagement on your church’s social media pages, one of the best things you can do is to increase your posting frequency.

Try posting 1-2 times per day on each platform, and see how your audience responds. You may find that they appreciate the increased content, and are more likely to engage with it.

2. Create More Visual Content

People are visual creatures, and they tend to engage more with visual content than text-based content.

This doesn’t mean that you should never post text-based content, but try to mix things up with some visual content as well. This could include photos, videos, infographics, etc.

3. Use Twitter to Share News and Updates

Twitter is a great platform for sharing news and updates about your church. It’s fast-paced and easy to use, and your followers can easily share your content with their own followers.

Make sure to use hashtags and @mentions to reach a wider audience, and don’t forget to include images and videos to make your tweets more engaging.

4. Get Involved in Instagram Stories

Instagram Stories are a great way to connect with your followers on a more personal level. They’re quick and easy to create, and you can use them to share behind-the-scenes content, announcements, or just everyday life at your church.

Try to post at least one Instagram Story per day, and make sure to use the various features that are available, such as polls, quizzes, and challenges.

5. Share User-Generated Content

User-generated content is a great way to connect with your followers and show that you’re listening to them. Share photos and videos that your followers have tagged you in, and repost content that you think is particularly engaging.

Not only will this help to build a stronger connection with your followers, but it will also show that you’re paying attention to what they’re saying and doing.

6. Use Hashtags

Hashtags are a great way to connect with new followers and to make sure that your content is seen by the people who are most interested in it.

When using hashtags, try to use a mix of popular and niche hashtags, and don’t be afraid to use more than one hashtag per post.

7. Host a Contest or Giveaway

Hosting a contest or giveaway is a great way to increase engagement and get people talking about your church.

Make sure to promote your contest or giveaway extensively, and be sure to choose a prize that will be of interest to your target audience.

8. Go Live on Facebook and Instagram

Going live on Facebook and Instagram is a great way to connect with your followers in real time. You can use this to give a behind-the-scenes look at your church, host Q&A sessions, or just chat with your followers about whatever topic they’d like to discuss.

Try to go live at least once a week, and make sure to promote your live videos in advance so that your followers know when to tune in.

9. Use Instagram Ads

Instagram Ads are a great way to reach new followers and promote your church to a wider audience. You can target your ads to people based on their interests, and you can even create custom landing pages to drive conversions.

Make sure to track the performance of your Instagram Ads so that you can see what’s working and what’s not.

Conclusion

As churches increasingly turn to social media to connect with members and the wider community, it is important to consider what strategies will be most effective in the coming years. By following these strategies, you are likely to be key in helping your church maintain a strong social media presence.

Faithworks Marketing offers social media management for churches that specializes in working with churches. We understand the unique challenges that churches face when it comes to social media, and we tailor our services to meet the specific needs of each client. We offer a variety of services to help churches maximize their social media presence. Let us help you take your church's social media presence to the next level. Book a call with us today!