Crazy Ministry Story Part 2

Andrew Spikes • May 28, 2024

In the journey of ministry, it's easy to feel like you're the only one making mistakes. However, the truth is, everyone stumbles. It's in these moments of vulnerability and honesty that we find the greatest opportunities for growth. Today, I want to share a personal story from my time as a youth pastor that highlights the importance of learning from our blunders and how these lessons can be applied to effective church marketing.


The Power of Sharing Ministry Fails

When I was a youth pastor in metro Atlanta, I often found myself in meetings with other youth pastors. These gatherings were usually a mix of bragging about numbers and upcoming events, but occasionally, there were moments of raw honesty where some would share their failures. These admissions were invaluable to me, as they reassured me that I wasn't alone in my struggles.


The Story of Atlanta Fest

One of my most memorable ministry fails happened around the year 2000 at Atlanta Fest. We took our youth group to this music festival, which had recently moved to Stone Mountain Park. The day was filled with great music and fellowship, but things took a turn for the worse when it was time to leave. In the chaos of a mass exodus from the park, I lost track of one of our youth members – a sweet girl who had been a faithful attendee despite having suffered a traumatic brain injury as a child.


As we finally got on the road, I saw her standing in the middle of the road, crying because she couldn't find our group. My heart sank. I immediately pulled over, hugged her, and got her back in the van. The silence that followed was a mix of relief and shame. From that day forward, I never forgot to do a headcount. This experience taught me the importance of thoroughness and the profound impact of seemingly small oversights.


The Takeaway

If you're in ministry and have made mistakes, know that you're not alone. We've all done something we're not proud of. What's important is that we learn from these experiences and grow. My story is just one example of how a mistake turned into a lesson that shaped my approach to ministry forever.


Applying Lessons to Church Marketing

Just as thorough planning and attention to detail are crucial in ministry, they are equally important in church marketing. At Faithworks, we understand the unique challenges that churches face in reaching their communities. Whether it's through Facebook ads or the Google Ad Grant, we are here to help you navigate the complexities of digital marketing to effectively share the gospel.


Embrace your mistakes and let them guide you to better practices, both in ministry and in marketing. If you need assistance in reaching more people for your church, my team and I at Faithworks are ready to help. Let's work together to spread the good news far and wide.

Jono Long

Digital Marketer for 10 years. Formerly a Youth Pastor for 21 years.

A man with a beard is sitting in a chair wearing a hat.

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