Google Core Algorithm Update - October 2023

Google Core Algorithm Update - October 2023

A large part of what we do in managing your site’s SEO is staying on top of what factors help or hurt your rankings with Google. This is an ever- developing and changing job as Google releases upwards of 500 updates each year. Some are minor updates, but some are referred to as Core Algorithm Updates. According to Google, “Core updates are designed to ensure that overall, we're delivering on our mission to present helpful and reliable results for searchers.” Google introduces a few of these core updates throughout the year. These updates usually cause substantial fluctuations in website rankings and the visibility of pages when someone Googles a phrase like “church near me.” Since August, Google has completed 2 core updates, which is more frequent than they have released them in the past, and as we said, this usually causes some movement in rankings. 

Most of that is probably more than you care to think about, but there’s basically 2 things we want you to know:

1. Your report in the next month or two may show some significant changes. This is normal and will likely apply to all of our clients. Typically with an update like this, the dust will settle within a month or two and we’ll have you moving in an upward direction again. 

2. We’re aware and we’re making sure that what we do for your site will continue to comply with Google’s standards. This month, we’re adding a new tool to improve our SEO content to ensure the quality is as high as possible. We’re also training additional team members to help with content production and quality control.

If you have any questions, please don’t hesitate to reach out to your account manager or our team at support@faithworksmarketing.com  We’re happy to answer any questions!