Marketing Mistakes That Give Wrong Impressions Of a Church
You want to make sure that your church feels like a welcoming place that constituents can call home. However, people aren’t always willing to open up to complete strangers. After all, most churches today have seen a massive decline in attendance. If your church wants to grow, then you are going to need to really rethink what it means to be a church and what you can do to get more people through your doors.
A big part of why many people are deterred from going to church is because of the common mistakes churches make in their attempts to attract new members. If you are aiming to see growth within your church, this blog post will outline the mistakes you will be wise to avoid.
Marketing Mistakes That Give Wrong Impressions Of a Church
1 - No Social Engagement
The biggest mistake churches make is not engaging in any social media. Some church members do not feel that their church is on the same level as they are with their social media accounts. Some churches may feel that they should not bring social media into this holy place. However, if you are not engaging with people online, then you are missing out on potential new members who would be interested in a church that is more involved with things happening within their community. Social media should be used to your advantage to show people good reasons to join your church.
2 - Too Much Pizazz
Some churches may be going out of their way to make sure that their church is being promoted with flashy graphics and professional photos. If you want to get people interested and talking about your church, then it is important not to go overboard with the graphics and logos. A church should not feel like a commercial business. If your church logo looks like a store, then you might be doing something wrong.
3 - Using an Outdated Website
Your church’s website is the backbone of how people find out about your church since almost everybody knows how to access the internet these days. So you want to make sure that your website reflects the same values as your church. If your website looks outdated, then it doesn’t give a good picture of who you are as a church. People will find it hard to trust you. If your website looks outdated, you are missing out on people who would be interested in your church if they only knew how great you are.
4 - Focusing Only on Big Events
People who visit churches know that there are big events that take place throughout the year, but they should also notice that there are plenty of opportunities to volunteer and grow in the church. If your church is focusing too much on only big events, then you are missing out on the chance to build relationships with people who might otherwise be interested in what you have to offer.
Conclusion
No matter how big or small your church is, you can still be able to grow by avoiding these mistakes. You can engage people with social media and take their feedback into consideration. Your website should be a reflection of the church you are trying to build. And you can show that you are more than a big event by having more opportunities for people to connect with the church.
If, after reading this article, you still need help with
digital marketing for churches, contact Faithworks Marketing. We build and manage websites specifically for non-profits and churches all over the US, helping you bring more people to your site and through your front doors.
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