Producing Share-Worthy Social Media Content for a Church
Church social media posts can sometimes be overlooked because they're not as engaging as other posts. The way you communicate with your congregation can make a big difference in how engaged they are with your church. By using the right posting strategy, you can encourage more online and in-person involvement. Follow our tips below:
Ask About Member Interests
You need to find out what posts your members are willing to share. Ask them to write down the types of posts they’ve shared over the last month and why. When trying to understand why people share certain types of content, it can be helpful to look at the content they share most often.
For example, if someone regularly shares posts with images, consider what it is about those images that may have led to the sharing. Perhaps the individual found the photos to be cute or inspiring. This means you can ask your members questions about what they like and don't like and then use that information to improve your organization.
Do Not Hesitate to Be Visual
Images are a great way to make your social media posts more shareable. People are more likely to share posts that include relevant and eye-catching images.
Creating your own custom images is a quick and easy way to do this. If you need images for your church website or other church-related projects, you can try taking your own pictures. You might be able to find suitable images by taking a walk around your church community and taking photos of things that represent your church.
Post Inspiring Texts
People love reading quotes that are uplifting, inspirational, or meaningful. You can use quotes from recent sermons or anything else that is uplifting.
Scripture is an excellent source for quotes, but don't limit yourself to just scripture. Pinterest is also a great place to find quotes for your boards. You can even create boards for different quotes and share them on Facebook, Instagram, and Twitter.
You can plan out and schedule a whole week's worth of morning quotes in a single day so that you don't have to worry about posting one each day. This can be a great way to keep your followers motivated and inspired, and it also means that you don't have to spend time creating a new post every day.
Share From Other Organizations
Churches should be sharing posts from other people and organizations as well as creating their content. By sharing their own content, churches miss out on valuable opportunities to connect with their congregation and the community.
Follow Christian leaders, pastors, churches, and inspirational groups on your favorite social media platforms. Doing this allows you to share content you think your church's members and followers would enjoy.
If you read a blog post on another site that you think would benefit your social media followers, share it! Many blog posts have buttons you can click to share the content, and some even include an image to make it more eye-catching and shareable.
When you share other people's content, they are more likely to notice you and start sharing your content. This helps you build relationships with other Christian social media accounts.
Post Original Photos
Stock photos are one of the most commonly used—and most easily recognizable—forms of marketing. And that’s not a good thing. People immediately recognize a stock photo from a mile away. And when they see one, they immediately think, “Oh, this is just a marketing ploy.”
It’s not that stock photos are inherently bad. However, using pictures of your own church is still a better choice to show social media visitors that you take pride in your organization and what it offers. In other words, it is okay to use stock images or colorful backgrounds for quote images, but if you are posting about your church, it is better to use actual pictures of your church, members, volunteers, events, and so on.
An image from a previous event is more likely to get people to attend an upcoming event because it shows that people are actually engaging with each other. Posed stock photos are less personable and less likely to be shared.
Conclusion
Social media can be a great way for churches to connect with their congregation and the wider community. By sharing engaging and relevant content, churches can build relationships, spread their message, and encourage people to get involved in their activities.
However, it is essential to consider the content's target audience and purpose before posting anything online. With a little thought and creativity, churches can use social media to their advantage and positively impact the world.
Do you need
digital marketing for churches? Turn to Faithworks Marketing. We build and manage websites specifically for non-profits and churches all over the US, helping you bring more people to your site and through your front doors. Schedule a call!
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