How Can You Take Advantage of TikTok to Help Your Nonprofit?

Have you ever thought of utilizing TikTok for social change? The majority of TikTok users in the United States are from Gen Z, which gives a unique engagement opportunity for your nonprofit to reach out to a new, younger demographic. 

Because of the pandemic, TikTok began to gain traction among users in their forties to sixties after shelter-in-place orders were adopted. The user-friendly interface allows those who aren't particularly tech-savvy to watch videos and produce and share their own.

How-to and instructive videos have been added to TikTok's video library. This is an opportunity for your nonprofit to create an impact and build a strategy to connect with these potential supporters on the platform.

It's a good idea to start by looking at the various ways your nonprofit might use the platform to achieve success. 

Below are a few pointers below to show you what's possible on TikTok and get your creative juices flowing!

Participate in Hashtag Challenges

TikTok challenges are a great way to raise awareness for your cause while also encouraging user participation. 

Through the TikTok For Good program, the site has also partnered with a number of NGOs to offer hashtag challenges. These challenges can also be created by your nonprofit on its own.

Make sure there's a clear and basic purpose or goal when developing a new hashtag challenge. Your hashtag should be funny, easy to type, and memorable, and you should offer clear instructions on how you anticipate people to respond.

The next stage is to encourage audience engagement once you've decided on a challenge and a hashtag. Collaboration with a TikTok influencer or a well-known for-profit brand can be beneficial.

Produce Informational Videos

With instructional videos that educate viewers about their cause, some groups are able to tap into large TikTok audiences. 

You can connect with new and existing audiences by explaining what your nonprofit does, introducing your team members, and demonstrating what goes on behind the scenes.

Taking your audience behind the scenes in this way demonstrates transparency and aids in the development of trust between your nonprofit and its supporters. 

You're more likely to strengthen relationships with your supporters if you use your instructional movies to demonstrate the impact of someone's donation or support.

While you may not have access to an endless supply of cute animals on the internet, there's a good chance that something unique or unusual about your cause may pique TikTok fans' interest. 

Consider your campaigns, programs, recipients, volunteer experiences, and personal stories. Then consider how you could turn them into educational TikTok movies.

Invest in Making Multi-Platform Content

TikTok's high-quality material can easily be shared across all your social media channels. Simply press the share button in the lower right corner of your TikTok video, and a menu of sharing options will appear.

You can give TikTok videos a fresh lease on life by posting them on your other social media pages while also encouraging your followers to join you on TikTok. 

They will most likely follow your TikTok page if they already follow you on Instagram, Facebook, or Twitter.

Utilize Donation Stickers

In April 2020, TikTok launched a new tappable Donation Stickers tool that can be applied to videos and live streams. A viewer can pay in-app to the video creator's selected cause by clicking on a Donation Sticker.

While this function is not yet available to all NGOs, it is just another reason to get started on TikTok right away. 

Once TikTok expands the Donation Stickers to more NGOs, you may add another revenue stream to your organization right away if you already have an active following.

Conclusion

TikTok is the latest in a long line of prominent social media platforms that continue to dazzle marketers with eye-popping numbers. Increased user engagement and growth means more eyes on your cause and more donation potential. 

Nonprofits will need to devote heavily to a content strategy and master the tool by going in headfirst to be successful on this platform.

If you need social media management for nonprofits to help with your TikTok and other social media profiles, Faithworks Marketing can definitely help! We build and manage websites specifically for nonprofits and churches all over the U.S. Contact us today to learn more!