Helpful Tips for Building Your Non-Profit's Social Media

Social media is a powerful tool to expand your reach and connect with audiences and communities. After all, more than three billion people use social media across the globe.

Utilizing various social platforms can give your efforts the necessary push to spread the word and get things done. Social media management for non-profits can be very effective with the right steps.

Settle on a Posting Schedule

Posting on social media shouldn't be a once-a-year thing. You have to consistently create and post content to your social media accounts. This gives people more opportunities to connect and engage with your content, plus you don't want your prospects to forget about you or your cause.

Make sure you have a reliable schedule so people can expect when to see certain updates and posts from your page. Of course, you should post announcements and time-dependent information right away to avoid breaking from your usual established schedule.

Create Shareable Content

Creating shareable content is important because you want people to spread your posts on their own feeds. This is an excellent way to expand your reach to those who may not have otherwise seen your page. 

Make sure your posts are interesting, and ask yourself how they might impact your audience. Don’t forget that every post counts, whether a community post, a call for fundraising, or a simple non-promotional post to celebrate your members.

Use Social Analytics to See What Works

If you want to measure the effectiveness of the content you're sharing, using social analytics lets you see what's working. You can discover which posts are most shared, liked, and viewed. 

This will help you to create more relevant and effective content. If you want your organization to receive the most help it can get, you need to see what reaches people and what resonates with them.

Mix Organic with Promoted Posts

Organic posts are a great way to connect with your audience. Of course, it can be helpful to boost traffic to your pages with a few promoted posts. 

This brings your content to more people that may not have seen your posts on their feed otherwise. The good thing is that you can set how long your post will be promoted, and you can pick your target audience to match to ensure you reach the right consumers.

Engage with Page Visitors

The more you engage with your visitors, the more they will be interested in your cause. You want to be sure that you respond to people interacting with your page. A thoughtful response will encourage more engagement.

People respond more to pages that seem active and can show that they care about the opinions of their community. Reply to comments and provide timely responses to private messages. This is very useful for non-profits aiming to build their network.

Conclusion

Social media management is an essential part of modern digital marketing for non-profits. While it takes time and effort to build your community, these tips give you a better idea of how to use social media tools to provide your non-profit with a wider reach.

Looking for a non-profit marketing agency aligned with your ideals and can help you grow on social media? Reach out to Faithworks Marketing for a consultation.