4 Types of SEO Most Helpful to Churches and Non-profits

February 22, 2022

With so many churches in the United States, how do you reach the people looking for their true spiritual home? Many of them look online for churches close to them, so your church needs to show up in their search results to attract new members. You can achieve this through implementing search engine optimization (SEO).

First, it's essential to know what SEO is and why it's so important. Put simply, SEO is one of the best ways to reach potential customers when they're looking for what you offer. It includes several strategies and targeting specific people based on their interactions with your site. It also produces more accurate data than other forms of Internet marketing do.

Let's discuss the main types of SEO that are most helpful to churches and other non-profits.

1. On-Site SEO

On-site SEO is when people are looking at your website, and you have laid out the elements of your site to make it easy for them to find the information. You have included things like meta tags, descriptions, and listings in the right places so search engines can easily recognize what your site offers to them.

For example, if you list your events in a calendar, you can tell search engines what the calendar is, who the event is for, and the date. That will help the search engines show it to more people looking for your circumstances.

2. Internal Linking

Internal linking is when you connect two pages on your site to link between them, and you can tell the search engines that they are connected. That makes it easier for them to find information about your church quickly. The best way to help with internal linking is to use the parent-child relationship in your website design.

For example, suppose you have a child page under a parent page and link the child page back to the parent page. In that case, you are telling search engines that the child page is associated with the parent page. That makes it easier to improve the ranking for both of them.

3. Social Media

Today's social media is one of the most-used places to look for businesses and people to interact with. For churches, it is essential to stay connected to your social media networks to reach out to the people who are looking for your services.

There are many different ways to use social media. Still, the most effective form is to share your most meaningful events and topics on your social media sites. That way, people can find your church when they look on social media.

People search social media for many different things, including:

A specific event, such as a concert,
A topic related to your church, such as parenting or your pastor's sermon
A place to get together, such as a community center

You can make the most of their search by using social media marketing to share your events and services.

4. Targeted Keywords

Targeted keywords are words you use to describe your church, the event, your pastor, or other specifics of your church. To determine the correct keywords to employ, you must first understand what people seek while looking for a church. Often, people are looking for specific people and specific events. Those are the best keywords to use.

You can find out what people are using through keyword research. Then, use your keywords consistently on your site, social media posts, and other digital content.

Conclusion

The four types of SEO discussed here are the most effective ways to reach out to new people looking for your services. They can be done through a website design professional, or you can automate them through an online program to make it easier. Either way, they're an important part of your church's website.

Do you know how important SEO is for your church? Make sure to learn more about how it can help you grow your church. Contact us to learn more about our church marketing solutions.

If you are looking for a church marketing agency, Faithworks Marketing is here for you. We provide mobile-friendly web design, social media management, local search, and google ad grant services for churches and nonprofits. Call us or book your appointment today!

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