7 Marketing Strategies to Attract New Church Members
Marketing strategies aren’t just for businesses. They’re also for organizations and charitable institutions like the church. In fact, the church can benefit a lot from a well-crafted marketing strategy that’s been executed well. We’ve compiled a list of church marketing strategies that are perfect for retaining and attracting members.
1. Establish a Marketing Team for the Church
The first step to take in order to have a successful marketing strategy is to have a team in place that’s geared towards executing this strategy. If you’re going to have an effective marketing strategy, you’re going to need a team of people dedicated to executing that strategy. When you establish a team for your marketing strategy, you’re able to divide the work according to each individual’s strengths. Each member will be able to contribute the skills they feel are strongest and helpful in the execution of the strategy.
2. Build Up Your Church's Online Presence
If you’re going to have a marketing strategy for your church, you should definitely make it a point to build up your church’s online presence. Building up your church’s online presence will allow you to engage members and potential new members through a variety of social media platforms. There are a lot of different ways to increase your presence online. They include:
Building a website for your church that includes a blog, videos, and other media.
Utilizing your church’s social media accounts.
Creating an online calendar.
Creating a directory page.
3. Be a Resource for Your Members
You have to be a resource for your members if you really want to retain them and keep them coming back on a regular basis. This is one of the best ways to do this. When you provide valuable resources to your members, they’re going to come back to you to use those resources. For example, you can provide them with a place for them to come together with other community members, like a gym. When you become a resource for your members, you’re going to find that they’re going to want to come back.
4. Use Social Media to Connect with Members
Social media is an excellent tool for connecting with people. The key is to actually connect with people. You’ll want to share inspirational stories, as well as other content that’s relevant to your church and ward. Adding value to people’s lives, whether in the form of content or kind words, is a great way to connect with people.
5. Invite Members to Participate in Social Outreach
The church can actually greatly impact the community by involving members with social outreach. If your church has a social outreach program, you should definitely encourage members to participate. Contributing to the community is a great way to get involved and make friends. You should encourage members to attend social outreach events and organize different events that they can participate in.
6. Keep the Message Relevant to Today's World
There are a lot of things in the world today that your members are going to want to hear. One of these things is a message that’s relevant to what’s happening in today’s world. You’ll want to make sure that the message you’re trying to preach is relevant to what’s happening in the world. The world has changed a lot. The church has to change along with it.
7. Plan Events that are Relevant to Your Church’s Mission
If you want to hold onto members, you should definitely plan events relevant to your church’s mission. This means that the events you’re planning are appropriate to the church’s beliefs, as well as things that will inspire people to action. Events that are relevant to your church’s mission will bring in new members and strengthen the resolve of your current members.
Conclusion
The church is an excellent resource for many people in the world. When you have a good marketing strategy in place, you’ll be able to keep members coming back to the church, as well as bring in more members. In the end, we’re not just talking about numbers. We’re talking about the lives of your church members. A good marketing strategy will allow you to reach more people with the things that you want to teach them.
For churches and other faith-based non-profits, you need a reliable partner to help you spread the word about your organization. This is where Faithworks Marketing comes into play. As an expert in
local SEO, we help other people find your church and connect with you. We can help you build a website that can act as a digital bulletin for new and long-time members. Contact us today to get started!
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