5 Website Management Tasks and Why They Are Important

The key ingredient in developing a strong brand is to have a good looking website. A great website can offer a lot of opportunities for customers to engage. But managing your website can be a bit tricky especially with the rapidly evolving technology. With that in mind, most websites have a hard time coping with the changes. And that leads to lagging behind in terms of website performance.

So to avoid this from happening, here are five website management tasks you should do: 

Page Testing Speed (Monthly)

Having a website is all about getting people to your site. A great website is one that loads quickly. According to Google, the optimum page load should be two seconds. In fact, 64 percent of internet users will not wait more than 3 seconds for a web page to load.

So if you want to keep your customers on-site and capture more prospects, you should keep an eye on your site’s loading speed. This is one of the most important tasks that you should do to make sure that your brand’s website is properly managed. Use Google's PageSpeed Insights to check your site’s loading speed.

Check Your Site Performance (Monthly)

As your website gets more traffic and more visitors, the number of Google activities also increases. With this, you should check your website’s performance to know if it is capable of handling the traffic. If it is not, you would have to either upgrade the server or look for a new one. There are several tools you can use to know which pages perform best, what device visitors use to browse, how visitors are finding your website, and how users engage with your content. 

Here’s a list of tools we recommend: 

Website Performance Checker: GTmetrix

Website Ranking Checker: Alexa

Keyword Research: Keyword Planner 

Website Analytics: Google Analytics, Mint, Woopra

Check Your Site Ranking (Monthly)

Knowing the trends of your website’s search engine ranking is important so you can make the necessary changes to improve its ranking. 

First, check your keywords and their ranking as well as the number of backlinks you have. You can do this by using Google Analytics and Google Webmaster Tools.

You can also check your competitors’ search engine ranking using the same website’s position checker tool.

Put the Shoes of Your Customers (Monthly)

One of the most overlooked things in the world of digital marketing is finding out what the consumers want and what they expect. To make sure that your site’s content is giving your customers what they need, you should simulate the experience of a potential customer.

This means that you should use your website to see how your prospective customers would expect things to happen. You should also check your website’s content and see if it is relevant to your products or services.

Do Security Monitoring (Ongoing)

Having a website is good especially if it will help you market your business. But the challenge is knowing if you are on top of the security aspect of your site. As a business owner, you are taking a risk by not keeping an eye on your site’s security. Do not make the mistake of letting your site become vulnerable to attacks.

You should make sure to do regular security monitoring on your site. Look for threats like:

- Malware

- Viruses

- Botnets

- Hacking

- SPAM

- Spoofing

- Phishing

- Malicious Links

You can use security monitoring tools online to prevent intruders, hackers, and web threats.

Website Security Monitoring Tool: Siteimprove

Conclusion

Setting up your website can be easy, but managing it is a different story. However, if you do it right, it will be worth your while. Follow our guide to have a thriving website that does its work for your business. 

Faithworks Marketing is a marketing agency that provides local SEO and web design for nonprofit organizations and churches. Let us help manage your website so you can improve your overall site performance. Contact us today to get started!